— Logos should be elongate rectangles for web use.

• A square logo (if small) will look like a tiny postage stamp or, if large enough
  to be noticed will consume too much vertical "real estate".

— An effective logo is graphically very simple - simple is far more effective.

• The less there is to remember, the more is remembered.
• A logo is not meant to be a picture - it is an icon.
• Simple graphics retain details when reduced in size.

— A logo should also be effective in black and white.

• Plan for success - it might end up on a fax header or in a newspaper, etc.

— Use appropriate graphic symbolism where possible.

— A professional logo makes you look established.

Gas station style logo for gasstations.com

 

 

 

A spin-off on gasstations.com - Southern Asia theme in logo graphic. Click to enlarge - can you spot the symbolism in the graphic?.

 

 

 

Incorporated check mark into the K in check.

 

 

 

Logo for Clearwater Florida's Applied Technologies, or "AT", Group.

 

 

 

The simplest, yet still quite effective, logo uses only text - but done in an artful graphic manner.

 

 

 

Click for the color version of this logo..